a
trademark for a sturdy, four-
wheel-
drive vehicle introduced in
England in the mid-1900s suitable for driving
cross-country or in
rough terrain. Produced by British car manufacturer the
Rover Group, the vehicle came about after the
company's chairman purchased
surplus American army jeeps for
use on his farm. He and the
company's
chief engineer decided to build a vehicle based on the same
basic design and
market it to other British farmers. The Land
Rover was an immediate
success and was used by farmers as well as by
police departments and the military. It rapidly gained popularity in the foreign
market, as it was well adapted for
use in the desert and jungle
terrain. Within a few years of its introduction it was being sold in more than thirty countries. By the
late twentieth century, another
model had been produced that became popular as an
upscale vehicle for city streets, highways, etc.
a vehicle, manufactured by the British
firm Rover, which is designed for
cross-country driving.