DESIGN

1. the artful format that will interest and lead the viewer to involvement in and finally desire to act (to attain, to fight, to abandon, etc.). (FO 35741) Design (Def. 1) 2. a plan or scheme intended for subsequent execution; the preliminary conception of an idea that is to be carried into effect by action; the plan of a building or any part of it after which the actual structure is lo be completed; a delineation, pattern. (FSO 823)