research which attempts to
determine why consumers
buy the things they do, usually in
order to increase sales. Those conducting this
research interview and test consumers to
determine their feelings and
opinions. The
data collected is interpreted using techniques from
psychology and
sociology to discover the supposed "underlying motives" that influence people. This
information is then used as a guide in
advertising so as to influence consumers to
buy, or
buy more of, certain products. Now, the
psychiatrist and
psychologist and so forth are very busy in the
world today on the
field of motivational
research-what they call motivational
research, very interesting
subject.
the
study of what
conscious or
subconscious influences actually induce people to choose or reject a
course of
action, especially all the
factors that make
potential customers buy or refrain from buying a
particular commodity or
brand. It might be motivational
research entering in here, you know?
- Study Evaluation of Information (11 Aug. 64) n.
research which attempts to
determine why consumers
buy the things they do, usually for the
purpose of increasing sales. Those conducting this
research,
interview and test consumers to
determine their feelings and
opinions. The
data collected is interpreted using techniques from
psychology and
sociology to discover the supposed "underlying motives" that influence people. This
information, such as people buying things to impress others or to keep up socially, is then used as a guide in
advertising so as to influence consumers to
buy, or
buy more of, certain products.