CREST

the crest is actually the insignia that a knight of old wore on the top of his helmet and frequently also affixed to the top of his horse's bridle. It could be as simple as a tuft of colored feathers or as complex as a representation of a leaping lion carved out of wood. In some coats of arms, in fact, the helmet itself is actually represented as part of the coat of arms. In the Sea Org coat of arms, however, we are not a military sort of group, the helmet is not represented, but simply the cross of the eight dynamics. (FO 3350)

a trademark for a brand of toothpaste made by the Procter & Gamble Company (a major American manufacturer of cleansers, soaps and other various household products). Introduced in 1955, Crest quickly became a leader in the toothpaste market. It was positioned as a scientific breakthrough as years of meticulous research experiments proved the toothpaste reduced tooth decay. In 1960, Procter & Gamble won the endorsement of the American Dental Association (ADA) for Crest toothpaste and used this heavily in their advertising. Other brands then attempted to get ADA acceptance, and though some did, their tests were inconclusive and they were not allowed to advertise the endorsement. Crest subsequently became the largest selling brand of toothpaste in the United States.