a
brand of toothpaste formerly made by the
American Bristol-Myers
company. Introduced in the
late 1960s, Fact was heavily promoted as the toothpaste that "works harder to
prevent cavities" and carried the seal of the
American Dental Association. Although millions were spent to advertise the
product, it was unsuccessful in the
market against such brands as
Crest toothpaste and was finally taken off.