an
American company that manufactures and sells
drugs, medicines and healthcare products. Established in 1898, the
company expanded to become one of the largest pharmaceutical enterprises in the
world. During the
late 1960s, the
company introduced a string of new products such as
Resolve pain reliever and
Fact toothpaste that were
similar to other products currently on the
market. Despite spending millions of dollars on
promotion, a
series of their products were unsuccessful when they went up against the already-established
competition.