1. means, to make something known and
thought well of. In our activities it means to
send something out that will
cause people to respond either in person or by their written
order or reply to the end of applying
Scn service to or through the person or
selling Scn commodities, all to the
benefit of the person and the
solvency of the
org.
(HCO PL 20 Nov 65R) 2. promotion is making things known. It's getting things out. It's getting one's
self known. It's getting one's products out.
(SH Spec 62, 6505C25) 3. promotion consists of getting names and addresses and contacting them and offering
service to get them in. The more names, the more
contacts, the more people.
(HCO PL 15 Mar 65 I) 4. accumulation of the
identities of persons. This is done by getting
lists of names, by
personal contact, etc., and offering those
identities something they will
buy, a book or a
service.
Dissemination and
salesmanship are really promotion.
(HCO PL 21 Jan 65) 5. when
routing arrangements are made or
communication invited from
org to
public and
public to
org, we call it promotion.
(HCO PL 17 Nov 64) 6. promotion is the
art of offering what will be responded to.
(HCO PL 7 Mar 64) 7. promotion consists only of what to
offer and how to
offer it, that will be responded to. That's the extent of it.
(HCO PL 7 Mar 64) 8. by promotion in a
Scn organization, we mean
reach the
public.
(HCO PL 26 Aug 59) 9. poor promotion gives you a
ratio of
maybe 98%
outflow and 2%
inflow, i.e. 98 pieces of mail (of all kinds)
mailed and 2 pieces of mail (of all kinds) received. Fair promotion would perhaps consist of 90%
outflow and 10%
inflow, meaning that for 90 pieces of material (of all kinds)
mailed by the
org, 10 pieces of mail (of all kinds) were received. Fantastically wonderful promotion would consist of 50%
outflow, 50%
inflow. A miracle would be 10%
outflow and 90%
inflow. No exact
index or
chart of this has ever been made. But the above is an educated guestimate. The figures are
given to make the
following point: the
better the promotion, the higher the
inflow rises in proportion to the
outflow.
(HCO PL 7 Mar 64)