your
promo is going out and gets received amongst thousands of other advertisements for soap, refrigerators, shoes and sealing
wax. The
public, deluged by this
constant flow, tends to briefly glance at the
promo and tosses it away. They see it and if it's not
sharp enough, and if it doesn't push the
right button fast enough, they
pass on by.
Promo that gets this treatment is called
throw-away.
(BPL 13 Jul 72R)