BUTTON

Items, words, phrases, subjects or areas that are easily restimulatable in an individual by the words or actions of other people, and which cause him discomfort, embarrassment or upset, or make him laugh uncontrollably.

the primary thing you get from your survey is a button. This is the answer that was given the most number of times to your survey question. (BPL 13 Jul 72R)

an item, word, phrase, subject or area that causes response or reaction in an individual. —9th ACC Volume 2 Approved Glossary