a female
pen name of
American journalist and author Hyman Goldberg (1908-1970). The name, Prudence
Penny, (implying the
use of extreme or excessive
economy or frugality) was invented in the early twentieth century with the idea that it would appeal to housewives. Originally used as the byline for an author of a
cooking column in a
New York newspaper, Goldberg took over the
column using his
experience as a semiprofessional and experienced
cook. His articles were routinely comical, often starting with a joke or amusing anecdote. He also wrote humorous cookbooks, including
Man in the Kitchen, which was published under his own name.