LIBIDO COMPLEX

humorous reference to libido theory, a theory originated by Sigmund Freud which states that all life impulses and behaviors are sex-motivated. Complex is a psychological term meaning an idea or group of repressed ideas associated with a past emotional disturbance so as to influence a person's present behavior to a great or excessive degree. They're still groping around in their Freudian analysis and trying to motivate soap by getting a libido complex going on the age of three, see? They're trying to restimulate something one way or the other in order to sell their soap.