1. a scrap paper expression of the idea. Includes in the same
package the written material (called
copy), all surveys used, captions, photos and
art work.
(FO 3574) 2. (
graphic arts) there is a dummy-this is very
rough. Usually it has
copy and even illustrations, graphs or photos in another separate
pack.
(ED 459-51 Flag) 3. a dummy in the
graphic arts
business is a
pack of paper folded or stapled to show what goes on what
page. It is the first
step of
design. It gives the
general impression. After a dummy is done, a
layout showing the exact
lines, spaces, photo placements and size is done.
(ED 459-49 Flag) 4. in any promotional piece, the first thing submitted. A drawing (
rough) of the
item showing
general layout but with the exact
copy (words) to be used in the
final product.
(ED 62 FAO)