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BACKSELLING
BACKSELLING
ScnAdmin
a
form
of
promotion
that skips certain
progressive
steps in the sales
chain
of a
product
(manufacturer to
wholesaler
to
retailer
to
consumer
) such as a
manufacturing
company
that promotes its products either directly to consumers or directly to retailers so that they in
turn
will
demand
the
product
from wholesalers.