the brand name of a popular vegetable juice sold in the United States. By the end of the 1920s, awareness of the importance of vitamins and proper nutrition was spreading throughout the American population. In 1933, businessman W.G. Peacock along with three investors established the New EnglandProductCompany to capitalize on the ongoing health craze of the time, Peacock and his son created the V8 juice after experimenting for a year with many different juices. The V stands for vegetable and vitamins and the 8(trademark) a brand of vegetable juice popular in the United States.