1. a
market research method of
having consumers
rank advertisements, products,
product features, etc., in
order of preference usually by
checking off the answer on a
sheet of multiple choice questions.
2. any system of putting persons, places or things in an
order of preference,
value, size,
seniority, etc., such as
assessing the
value ofeach
executive or
employee in an
organization and placing him on a
scale of
value relative to the others.