1. in the
field of public relations good works well publicized is one of the definitions which they give in a text book on the
subject, that's supposed to be the
perfect definition of
PR, couldn't be further from the
truth effective
cause well demonstrated -you see they need a few little refinements. Then you can make forward progress.
(FEBC 2, 7101C18 SO I) 2. the
art of making good works well known.
(HCO PL 21 Nov 72 I) 3. public relations is
causative. To be effective it must
cause something.
PR is essentially a
communications subject and
follows the
communication formula. The
object of
PR is persuasion to think, either newly or differently or to keep on
thinking the same way.
(HCO PL 7 Aug 72R) 4. the social
technology of
handling and changing human
emotion and reaction.
(HCO PL 2 Jun 71 II) 5. the willful broadcast of
information.
(HCO PL 11 May 71 III) 6. the duty and
purpose of a public relations
man is: the interpretation of top
management policy to the
different publics of the
company-to advise top
management so that
policy if lacking can be
set-to make the
company, its actions or products known, accepted and understood by the
different publics-and to
assist the
company to exist in a favorable
operating climate so that it can expand, prosper and be
viable.
(HCO PL 18 Nov 70 II) 7. the
technique of communicating an acceptable
truth-and which will attain the desirable result.
(HCO PL 13 Aug 70 II) 8. a
technique of creating
states of
mind in
different types of audiences or publics.
PR can be used or abused.
(HCO PL 13 Aug 70 I) 9. public relations, a
technique of
communication of ideas.
(HCO PL 13 Aug 70 I) 10. the function of
PR is to interpret the policies of
management to the various publics with which
management is dealing: interpret, popularize, get them accepted, find facts about the unacceptability of the policies, get campaigns to make them more popular, test
public opinion with
regard to the campaigns. They're molding
opinion.
(7003C27 SO) 11. (under
HCO)
purpose: to maintain and increase good public relations for the organizations of
Dn and
Scn.
(HCO PL 12 Oct 62) Abbr. PR.