a reference to a brand of champagne-flavored chewing tobacco, made by the American Tobacco Company and named after a well-known champagne made by the French wine company, Piper- Heidsieck. (Chewing tobacco is tobacco that is compressed into cakes and is suitable for chewing instead of smoking. Snuff is a preparation of tobacco that is either powdered and sniffed into the nostrils or ground and placed between the cheek and gum.)