PALL MALL

a brand of cigarettes introduced in New York, USA, in 1899 by the Butler & Butler Company. In 1907, Pall Mall was purchased by the American Tobacco company and by the 1920s had become a leading brand. Pall Mall cigarettes were slightly longer than the average cigarette and in the 1940s this was advertised with the claim that Pall Mall had a higher "puff count." By the 1960s, Pall Mall had become the top-selling brand in the United States.