(1911-1999) British
advertising executive and
founder of the Ogilvy & Mather
advertising agency. Known for his emphasis on creative
copy and
campaign themes, Ogilvy marketed
items so as to
create product identity with the consumers. For
example, he advertised shirts from the C.F. Hathaway
Company of
Maine, USA, by featuring a distinguished looking gentleman in a Hathaway shirt wearing a black patch over one eye. This was accompanied by