a
trademark for a
brand of soap first manufactured in the United
States in 1879 by the Procter & Gamble
Company (a
major American manufacturer of cleansers, soaps and other various household products). When chemically analyzed, the soap was found to have very few impurities-only 56/100 of one percent. The owners
flipped this
statistic around into the positive
statement "99 and 44/100% Pure" which became its
advertising slogan.