HONEYWELL

reference to Honeywell, Inc., a major American corporation which produces a variety of electronic equipment, including computers, thermostats, systems for automated industries, and guidance systems for planes and missiles. Honeywell entered the computer business in the mid-1950s and in 1970 greatly expanded its computer production by buying General Electric's computer operation. It competed against the leading computer company, IBM, by positioning Honeywell as the logical alternative. The company promoted itself as "The Other Computer Company" and IBM as "Mr. Big." In 1991 Honeywell went out of the computer business and used its digital computer technology in its traditional field of activity of automated controls.