(letter writing) whatever else you do, keep it a warm good roads and good weather. That's the golden rule. Calm, warm, friendly. No "Thank you for yours of the 19th instant." Sounds like we
sell shoes. To a letter about a compliment on an
org and a
win, it's "Dear
Bill, yes things are going along okay. Tell me about your next big
win. Tell Agnes hello. Best,
Ron."
(HCO PL 9 Mar 65)