a large food and beverage
distribution company in the United
States. It was incorporated in 1922 and distributes a wide variety of products such as coffee, cereals, sodas,
packaged meat products, etc.
one of the
leading processors of
packaged grocery products in the
world. Originally established in the 1920s, the
company was incorporated as the
Postum Cereal
Company. However, in 1929, after a long
series of mergers with a number of smaller companies, the
company changed its name to General Foods. With more than 56,000 employees working in more than 100 locations in the United
States and some 20 other countries, the
company became a
leader in its
field. It became well known for such
brand names as
Maxwell House Coffee and Birdseye frozen foods. In 1968 the
company also entered the fastfood
market by
purchasing Burger Chef, a
successful chain of restaurants. However, within three years, the Burger Chef
chain had collapsed and was eventually sold off.