GALLUP COMPANY

the American Institute of Public Opinion; the organization formed by George Gallup to poll public opinion. See also Gallup poll in this glossary. —FEBC - PR Becomes a Subject Approved Glossary

the American Institute of Public Opinion; the organization formed by George Gallup to poll public opinion. See also Gallup poll in this glossary.a reference to Gallup International, a worldwide organization that conducts polls of public opinion on political or social topics, issues, etc., using methods developed by American publicopinion statistician George H. Gallup (1901-1984).