a diet beer introduced in 1967 by Rheingold Breweries, Inc., of
New York, USA. Gablinger's beer was the first reduced-
calorie beer and was named after the Swiss
doctor who had created it. Marketed as a diet aid, its commercials featured overweight people and had the
basic message of losing
weight by drinking Gablinger's. The beer however did not
sell and was discontinued shortly after its introduction.