(1893 - 1943) president of
Ford Motor Co. until his
death in 1943. In 1958, during the presidency of his son, Henry
Ford II, the
Ford Motor Co. put a car on the
market named after
Edsel Ford. The "
Edsel" was one of the biggest
flops in the automotive
industry, resulting in a
loss of $250 million in two years for the
Ford Motor Co.
Reference here to
Edsel Ford is in regards to Henry
Ford II under whom the "
Edsel" was such a
failure. See also
Ford Motor Company in this glossary.
(1893 - 1943)
president of
Ford Motor Co. until his
death in 1943. In 1958, during the presidency of his son, Henry
Ford II, the
Ford Motor Co. put a car on the
market named after
Edsel Ford. The `
Edsel' was one of the biggest
flops in the automotive
industry, resulting in a
loss of $250 million in two years for the
Ford Motor Co.
Reference here to
Edsel Ford is in regards to Henry
Ford II under whom the `
Edsel' was such a
failure. See also
Ford Motor Company in this glossary.
Valences, Circuits, Approved April 1991
(1893-1943), son of industrialist Henry
Ford,
founder of the
Ford Motor Company.
Edsel took over the presidency of the
company from his father in 1919 and the
company diversified by acquiring the
Lincoln Motor Car
Company, in 1922, and venturing into
aviation. At
Edsel's
death in 1943, Henry
Ford resumed presidency and held this until 1945 when his grandson (
Edsel's son) Henry
Ford II took over. In 1958, Henry
Ford II (1917-1987) introduced the
Edsel Ford line of cars in
honor of his father; however, the Edsels turned out to be a
marketing failure and only lasted three years on the
market.