of or in the countries of
Asia; Oriental.
of or in the countries of
Asia; Oriental. I'm not
telling you now a bunch of Eastern
superstition, I'm
telling something that is probably much
better founded than
MV2.
-Child Scientology (7 July 1957) a well-known
American airmail and passenger airline
company. Formed in 1927 and originally named Pitcairn
Aviation, Inc., its name was later changed to Eastern Air
Transport and, in the 1930s, it controlled the lucrative
route from the heavily populated northeastern region of the US to
Florida. The airline was at its peak
following World War II (1939-1945) but Eastern's competitive
position deteriorated as new airlines began
flying the same routes and a
series of
strikes weakened the
company. By the mid-1960s it was suffering financial losses. With a new
president the
company launched a
campaign to improve its
image with a multi-million dollar
advertising budget. Its first-
class passengers no longer had to pay for their drinks, the food was improved and to advertise Eastern's new
look, the
planes' markings were streamlined. Eastern adopted "The
Wings of
Man" as its new
motto. By the early 1990s the
company was once again heavily in
debt, and what had once been the most profitable air
carrier, sold off what assets it did have and ceased to exist.