COSTING FORMULA

the costing formula for pricing a book by the publishing agency (not the seller) is as follows: printing cost x 5 + 2x surface post to furthest org. This is the standard publisher costing formula and allows for discounts up to 50% for large distributors, overhead and royalties. To sell for less than this is to cause loss and prevent distribution. This also allows enough money for the distributor and the publisher both to advertise. This is a minimum price formula. (HCO PL 10 Feb 65)