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BOX TOP

BOX TOP
ScnTUEU
n.the very top part of a box containing a commercial product (such as a breakfast cereal), usually bearing the brand name of the product. Box tops are sometimes used in promotions to attract consumers where a free gift, prize, or reduced-price item is offered in exchange for a designated number of box tops or a certain number of box tops with a small amount of money. In order to receive the advertised item, the consumer must purchase the product, tear off the box top(s)-which acts as proof of purchase-and send it (or some other proof of purchase) in to the manufacturer.